Launch Video
Character Design and Illustration
Web app UI
Social
QLD's Great Escape
The Brief: We need to educate & engage with Queenslanders on the topic of fire safety. To do this, we want to promote participation in Queensland’s Biggest Fire Drill. Insight: Children are naturally drawn to fantasy worlds, colourful characters and interactive games that cater to their creativity and vivid imagination. So, by using all three of these, we can create an engaging learning environment with a focus on ADVENTURE. The Idea: Queensland’s Great Escape We want kids to amplify our message to their parents. So, we need to engage with them in a fun and exciting way. Client: Queensland Fire and Emergency Services (QFES) Credits: Executive Creative Director, Phil Nobay Art director/UX&UI/illustration, Yuji Sekiya Copywriter, Sam Whatley
2018