Brief:
With Keno, a chance to win is around almost every corner, in pubs, clubs, newsagents and even hairdressers. We needed people to take a couple of minutes out of their day, to stop off and play.
Idea:
Pointing Pencils
Execution:
We used an instantly recognisable symbol of the game, to point people in the right direction. Each poster was placed in a location within150 meters of Keno venue. With this simple solution, we stopped people in their tracks, gave them a smile and a chanceat a million bucks,
